Florida rap phenomenon Cochise shares his colorful new video and single for “TURN IT UP.” Directed by recurring collaborator Chivalry, the three-minute cut arrives ahead of his forthcoming sophomore effort, THE INSPECTION, slated to drop later this month on June 24th.

“I made this song thinking about how live crowds and fans would react to it during shows,” Cochise shares about the surefire new song. “This time around, my music proclaims a cinematic aura that everyone can relate and vibe to.”

Produced by Nonbruh, Ransom, and Cochise himself, “TURN IT UP” is a glittering new effort soaked with colorful synths as the rapper effortlessly coasts over the glossy production with his bold unapologetic bars. It follows the March release of “Do It Again” which has garnered a whopping 1.6 million YouTube videos to date. His latest track and video continue to propel him into viral popularity and heighten the anticipation around this forthcoming album.

Watch “TURN IT UP” below.