Ciara‘s new business endeavor is a dream come true for anybody who has ever wished they had her flawless skin. The multihyphenate diva announced the upcoming launch of her new skincare brand, OAM, via Instagram, and her fans couldn’t be more excited.
OAM’s debut date is September 15th, and the brand’s products are designed to clean, moisturize, and brighten the skin. In the inaugural collection, you’ll be able to choose between a Vitamin C Cleanser, which is an ultra-creamy foaming cleanser that helps remove makeup and debris, as well as Vitamin C Brightening Pads. Elsewhere in the collection 20% Vitamin C Brightening SerumBearberry leaf extract, which has been shown to lighten discoloration and smooth the appearance of fine lines and wrinkles, is used in the formula of 20% Vitamin C Brightening Serum to maximize the serum’s luminescent effects. Vitamin C Eye Revitalizer and Vitamin C Radiance Moisturizer round out the product lineup.
“I used to think I was my most beautiful self with all the makeup on, but that’s not real,” Ciara shared in an interview with Allure. The singer and dancer added, “That’s not how to live….While being on a mission to do so many things that I want to do, it’s important to me that I’m loving who I am at the core and loving myself when there’s not a whole lot going on.”
Stay tuned as we hear more about the initial launch, and make sure to visit On A Mission’s website to sign up for early notifications. Prices will range from $28 to $68 USD.