Zimbabwe-born, fast-rising artist Charmaine and her family immigrated to North America in search of a better life that led to multiple stops in the US before finally settling in Toronto, Canada where she now calls home. The silver lining is that her struggle inspired the young Charmaine to sit on the floor with her notebook and write songs, dreaming of being any place but within the walls of a Motel 6.
Out of her tough upbringing was birthed survival and a hard work ethic that led to a confident rapper with all the accompanying strut and swagger, and a brilliant R&B vocalist able to deliver a heart-stopping ballad. All will be revealed when Charmaine’s debut EP, which is slated to drop in 2021. In the meantime, Charmaine makes her major-label debut on Warner Music Canada with her new single and video “BOLD.”
On “BOLD,” Charmaine challenges the status quo to amplify what it means to be a woman and to do it all in today’s time. Keeping it real from the start, Charmaine introduces fans to all aspects of her, an unapologetically fierce artist who can seamlessly switch between punching bars and acrobatic R&B notes, and who is unafraid to detail her personal journey as a Black woman. She wants to challenge her listeners to experience self-discovery, growth, healing, and reclamation through her music, all while having fun as well.
“I want people to feel like they can do anything. Be anything. They don’t have to pretend to be something they’re not. I want them to feel like stepping into their own power,” Charmaine states about the record. “To be BOLD is to be fearless, unapologetically you. To be able to see and understand that you are worthy, and you are amazing and beautiful. Particularly as a black woman, we’re often told to tone ourselves down. Not anymore!” Check out the record below.
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