West London’s Central Cee kicks off the new year with a brand new titled “Retail Therapy” along with its accompanying visual. The single lands with an energetic and colorful visual find the rapper and his friends roaming the shop-lined streets of central London, and frequenting his local W12 centre, complete with a stock-room takeover and Bond Street evening antics.
“Retail Therapy” arrives months removed from his PinkPantheress-sampling track “Obsessed With You,” which has amassed millions of views across TikTok and YouTube. It also marks the second single ahead of Central Cee’s forthcoming 23 mixtape, referencing his love of shopping to improve his mood, and even revealing his star sign.
The news landed alongside a Trapstar x 23 merch collaboration, which sold out within an hour flat. A keen fashion head, Cench has also previously dropped a limited run of merch in collaboration with UK Streetwear brand Corteiz, a drop that also sold out within 60 minutes. At this magnitude in his career, the London rapper is on his way to massive commercial success. Watch “Retail Therapy” below.
In other music news, The Weeknd drops his highly-anticipated fifth studio album Dawn FM.