Central Cee returns to the spotlight with his new single and its accompanying music video “Doja.” Directed by Cole Bennett, the visuals—having accumulated 4 million views on YouTube within days of its release—sees the director uniting with a UK artist for the first time.
“How can I be homophobic? My bitch is gay / Hit man in the top, try see a man topless, even the stick is gay,” Cee kicks off the chorus. The witty line implies that his girlfriend is bisexual, seemingly absolving the rapper of any perceived prejudice towards that group due to his proximity to someone within the community. He continues in the following line, rapping, “Huggin’ my brothers and say that I love them, but I don’t swing that way / The mandem celebrate Eid, the trap still runnin’ on Christmas day.”
Meanwhile, the opening lines in the track’s lone verse are where the song name derives from. Central Cee raps, “Somebody tell Doja Cat that I’m tryna indulge in that / In my grey tracksuit, see the bulge in that.” The bar sees the West London-based rapper shooting his shot at the fellow music star who fans of the genre have come to love for her songs like “Say So” and “Need To Know” among others. It doesn’t stop there as Cee also raps about Cardi B: “There’s so much things I ain’t done yet / Like fuckin’ a flight attendant, huh / I don’t party, but I heard Cardi there, so fuck it, I might attend it.”
“Doja” is Central Cee’s first single since his critically-acclaimed mixtape, 23, earlier this year. Debuting at #1 on the UK Official Chart, the tape was the follow-up to 2021’s Wild West, which was the highest-selling British debut project of the year. This record continues to build on the rapper’s formidable catalog and rapid success in recent years, positioning him to be one of the UK’s biggest names in hip-hop.
Watch “Doja” below.