Launched in 2021 by Jefe Graham and Josiah Greylen, rising brand CELUI separates itself from the crowd with high-end essentials. The name—French for “the one”—hints at the value of individualism and being the best and truest version of yourself, which is often reflected in the intricate designs on some of the brand’s garments.

For the streetwear label’s debut collection, CELUI introduced a handful of varsity jackets and heavyweight zip-up hoodies in an array of colors including muted purple, green, orange, and black. The varsity jacket features a hem and stand collar with a white snap-button closure, while white embroidered wording appears on the front and back. Elsewhere, the zip-up hoodies see white puff branding across the chest with “111” embroidered on the sleeve—a nod to angel numbers “’cause your dreams are being manifested” according to the brand. For the second portion of their A/W ’21 collection, the brand released the items in navy and heather grey.

Already being worn by notable figures across music like G Herbo, Babyface Ray, Lil Meech, and GT, the clothing label has gotten quite a bit of industry love thus far. While the pieces are a bit on the higher end in comparison to other rising brands, the quality of the garments is irrefutably there. Shop the latest arrivals via CELUI’s website here.

Elsewhere in fashion, Fine Chaos creates a “Ripple Effect” with its AW22 runway collection.