Loops Beauty, the Gen-Z label loved for its high-tech skincare formulas, recruits actor Camila Mendes—known for playing Veronica Lodge in CW’s Riverdale series—as the brand’s latest creative director.

“I’m thrilled to be the new Creative Director and partner at LOOPS. I’ve always been a fan and love the face masks, so to be a part of its future development in this way is a dream,” Camila shares. “My skincare routine is where I really reset from the day and nourish myself. LOOPS helps me maintain my routine in the most effective way possible, so I’m excited to help grow a brand that is authentically part of my everyday life.”

In tandem with the announcement, Loops will also be available nationwide across 450 stores starting August 1st, which serves as a remarkable step forward for the brand. You’ll be able to shop the face masks in ULTA Beauty’s brick-and-mortar retail locations in addition to the option to shop online via stockists or the brand’s website.

Camila Mendes’ new role as Creative Director sees her replacing model and actress Emily Ratajkowski who formerly came aboard to help amplify Loops Beauty as a leader in the skincare market in 2020. See the announcement below and stay tuned for more updates regarding what the partnership will bring next.

Elsewhere in beauty, TooD and Jaé Joseph honor Pride Month with the launch of their limited-edition nail polish collection.