C4 Energy Introduces Starbust Flavored Drinks
Nutrabolt’s C4 Energy has now joined forces with Mars Wrigley for a line of Starburst candy-inspired sugar-free energy drinks. Their new partnership will introduce the fruit-flavored candy’s classic flavors of Strawberry, Orange, Cherry, and Lemon options to the C4 Energy drink.
“We set out to find the perfect partnership that would combine the strengths of two recognizable brands known for incredible flavor and unbelievably devoted customer bases,” said John Herman, Chief Commercial Officer of Nutrabolt. “Over two years in the making, both teams worked together to deliver the closest possible candy flavor experience via our zero-sugar performance energy drinks that will ignite one’s taste buds and exceed flavor expectations. The innovative flavor collaboration created with Mars Wrigley was inspired by our unwavering commitment to serve our loyal fans and help them maximize their performance while also having fun in the process.”
The collaborative line of energy drinks is made with no artificial flavors, colors, or dyes, and contains zero calories, sugar, or carbs. Starbursts have had a plethora of food collaborations over the past year, but the C4 Energy line is surely an exciting leap into a new direction.
Elsewhere in food, Pandy its new unveils squeeze and go Nutchup packets.