BREAD Introduces Scalp Mask & Serum

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Rising haircare brand BREAD announces two new products for curly hair. Comprised of a treatment serum and a mask, the formulas are focused on nourishing and hydrating the scalp.

The scalp-serum is an exfoliating treatment that gives a cool, tingly sensation with a gentle concentrate of mandelic acid (AHA) and gluconolactone (PHA). The green-colored product works to resurface the skin while stimulating it with antioxidant-rich chinaberry extract. Coffee bean extract is added to the mix along with broccoli sprout and green tea for extra nourishment. The serum, suitable for all hair types, can be used as an overnight product and rinsed off the following day.

On the other hand, the mud-mask is comprised of kaolin, bentonite, Rhassoul clay and quartz, which are accompanied by plum and pineapple fruit extracts. The ingredients are blended together to soften the hair while resetting the curls and treating the scalp. The product is recommended to be spread over the scalp for 20 minutes before washing.

With the scalp-serum priced at $28 and the mud-mask priced at $34 USD, both are now available via BREAD’s online shop and at Sephora.


Elsewhere in beauty, tennis player Naomi Osaka launched her new skincare line!