After taking the music industry by storm, BIA expands her empire with the launch of her new eagerly-awaited make-up line, Beauty For Certain. Upon launch, the range includes several assortments of matte liquid lipstick, cream highlighter, and cream blusher.

“I’ve always loved makeup,” the multi-Platinum recording artist shares. “So to be able to build my own brand in this space from the ground up and partner with Dolls Kill for the launch is a dream come true. I can’t wait to share it with the world!”

Beauty For Certain is formulated and designed in the USA, and made in Korea encased in environmentally friendly packaging. The matte liquid lipstick arrives in brown, red, off-white, and pink amongst other tones while the cream highlight comes in colors such as white, pink, and gold. Elsewhere, the cream blusher arrives in orange and pink hues.

“We were thrilled to partner with BIA on the launch of Beauty for Certain,” adds Christina Ferrucci, VP Merchandising at Dolls Kill “We love supporting up-and-coming brands, especially when they’re as inclusive as BFC.”

Priced between $20 and $22 USD, BIA’s Beauty For Certain line is now available to shop via Dolls Kill’s website.

In other beauty news, influencer-founded brand Formi is creating haircare for shape and movement.