Published: February 2, 2022

Last Updated: November 29, 2023

Bella Hadid Poses For Self-Portrait’s SS22 Campaign

We may receive a portion of sales if you purchase a product through a link in this article.

More Like This

Sign Up For The Newsletter

Unlock the latest in beauty and fashion with our daily newsletter, your essential guide to staying fabulous and runway-ready in a constantly evolving world.

Supermodel Bella Hadid is the star of London-based label Self-Portrait’s newly released Spring/Summer 2022 collection. Captured by British photographer Harley Weir, Hadid brings the collection to life with the help of stylist Haley Wollens and make-up artist Sam Visser.

Founder and creative director Han Chong shares, “This season, I was really inspired to shift gears into the future and present a collection into what women might want to wear after what feels like a lifetime spent indoors. This collection is a love letter to the Self-Portrait woman — one who is ready to face the world, be truly herself, and have fun again.”

Throughout the campaign, Bella Hadid poses in a red knit cardigan, mini wrap skirt, and tiered dress. Chong adds, “For me, the joy of what I do comes from designing for women with different personalities, different attitudes, and different ways of living their lives.”

Self-Portraits Spring/Summer 2022 collection is now available via the brand’s website and brick-and-mortar locations as well.

Elsewhere in fashion, menswear label Daniel w. Fletcher releases its Spring/Summer 2022 collection.