Bella Hadid

Bella Hadid Poses For Self-Portrait’s SS22 Campaign

Supermodel Bella Hadid is the star of London-based label Self-Portrait’s newly released Spring/Summer 2022 collection. Captured by British photographer Harley Weir, Hadid brings the collection to life with the help of stylist Haley Wollens and make-up artist Sam Visser.

Founder and creative director Han Chong shares, “This season, I was really inspired to shift gears into the future and present a collection into what women might want to wear after what feels like a lifetime spent indoors. This collection is a love letter to the Self-Portrait woman — one who is ready to face the world, be truly herself, and have fun again.”

Throughout the campaign, Bella Hadid poses in a red knit cardigan, mini wrap skirt, and tiered dress. Chong adds, “For me, the joy of what I do comes from designing for women with different personalities, different attitudes, and different ways of living their lives.”

Self-Portraits Spring/Summer 2022 collection is now available via the brand’s website and brick-and-mortar locations as well.

Elsewhere in fashion, menswear label Daniel w. Fletcher releases its Spring/Summer 2022 collection.

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