Clean beauty brand Beautycounter, widely celebrated for its makeup and skincare products, enters the realm of men’s skincare and grooming with its “Counterman” collection. Comprised of a facial lotion, cleanser, shaving cream, body bar, and body wash, the lineup address the unique needs of men’s skin and facial hair with high-performing formulas.

Start your routine with the Daily Exfoliating Cleanser, a morning and night cleanser that can be massaged onto the skin and later rinsed off with warm water. Formulated with bergamot and lavender oil, it helps unclog pores and remove dead skin cells or any build-up whilst donning a fresh, woodsy scent. During a four-week study with 33 men, the label found that 90% said skin texture looked and felt smoother while 93% said skin felt hydrated. Meanwhile, the Oil-Free Face Lotion is a lightweight moisture that helps prevent shine and improve the skin’s resiliency. Unlike other moisturizers, which can feel sticky and greasy, this oil-free formula absorbs quickly into the skin.

For shaving needs, Counterman’s Smoothing Shave Cream softens the skin for a smooth, comfortable shave that can be rinsed off afterward. The formula is infused with shea butter, aloe, and the brand’s patented Sequoia Stem Cell Complex, which works to soothe, hydrate, and protect the skin. Other ingredients include glycerin, which helps relieve dryness, as well as coconut acid and taurine.

The Energizing Charcoal Body Wash is a blend of natural citrus, mint, rosemary, and cedarwood oils that give the body wash a refreshing scent. Among the brand’s other vegan products, the body wash features activated charcoal that helps get rid of any impurities and detoxify the skin. Alternatively, Beautycounter’s Charcoal Body Bar is formulated with charcoal, coconut oil, and the Sequoia Stem Cell Complex. Much like its body wash counterpart, the body bar boasts the same scent and can b work into a rich lather with water, then later rinsed off.

Priced between $19 to $32 USD, shop Beautycounter’s “Counterman” collection via the brand’s website.

Elsewhere in skincare, wellness brand Gracious Minds places nurturing the skin, mind, and body at the forefront of its ethos.