Beauty Influencers Skincare Mistakes Final V1

Published: November 2, 2023

Last Updated: November 28, 2023

10 Beauty Influencers Share Skincare Mistakes to Avoid

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Beauty Influencers Skincare Mistakes Final V1

When it comes to skincare, even your favorite celebrities and industry icons aren’t immune to blunders. One wrong move and you’re dealing with breakouts, irritation, or dullness. The good news is, you don’t have to figure it all out on your own. We’ve tapped into the wisdom of 19 beauty influencers who have been there, done that, and have the glowing skin to prove it.

They’ve generously spilled the tea on the skincare mistakes they wish they’d avoided. From over-exfoliating to ignoring the importance of sunscreen, these content creators provide real and not-so-obvious advice to save you from unnecessary skincare woes.

Whether you’re a skincare novice or consider yourself well-versed in serums and toners, these firsthand accounts serve as invaluable lessons. Read on to save yourself from common skincare mistakes and pave the way for a healthier, glowing complexion.

Could you share a defining moment in your journey that sparked your interest in skincare?

It was definitely after my trip to Korea! Korean Beauty offers so much innovative skincare that just works so well for my skin. I bought a lot of new skincare to try while I was there, and that’s when I elevated my skincare routines and developed a passion for trying skincare products!

With skin being so unique and ever-changing, have you found any strategies particularly effective in addressing your skin’s needs?

I have oily, sensitive skin, so I am acne-prone but also get a lot of irritation and redness. That’s why calming ingredients are essential in my skincare routine! I always include a calming toner or serum to prevent any breakouts and to reduce skin irritations.

Also, I’ve learned to just be patient with my skin because there are so many other factors that affect your skin!

In your experience, what are some skincare mistakes that people should avoid to maintain healthy skin?

Learning from my past mistakes, my main advice would be to start slow with active ingredients and be patient! I think the most common mistake is thinking that the strongest or highest concentration of active ingredients is better, which is not true! Always start with a low concentration and slowly work your way up if your skin doesn’t get irritated. Remember, it can take 12 weeks to see noticeable results, so patience is key!

If someone is just starting their skincare journey, what’s the one piece of advice you’d give them to get started?

Find out your skin type and start with the basics! Start with a cleanser, moisturizer, and sunscreen that works for your skin type, and try to use it routinely. Then, you can slowly add more products as you wish. You don’t need a complex, expensive routine to keep your skin happy and healthy!

For the friends who are just getting acquainted with your work, could you introduce yourself and share a bit about your journey in skincare?

My name is Jalyn Baiden, I’m from Richmond, VA and I’m a full-time content creator and social media strategist. I became really interested in skincare in 2019, which led me to create skincare content in 2020 during the pandemic. My goal was to educate my audience on the importance of skincare, how to properly treat skincare concerns, and to wear SPF daily.

Each of us has a unique skin type that requires its own care. Could you tell us about your skin type?

I’ve had oily, acne-prone skin since I was a teen, and though my acne cleared for a few years in my 20s, it has (sadly!) returned within the last 12 months. My focus right now is treating acne, brightening dark spots, and controlling oil production.

From your experiences, could you share one common pitfall in skincare routines that you think people should be more aware of?

I think there are a few areas of opportunity, but one of note is not using the right products for your skin type. With a new skincare product going viral seemingly every day, it’s easy to just purchase what you see everyone else using or what your favorite influencer uses. But just because a product works for one person doesn’t mean it will work for everyone. You have to learn and understand your skin type and purchase products based on what your skin needs.

Melanin-rich skin is gorgeously unique, and sometimes it can require a different approach to skincare. Does that play a role in some of the decisions you make, whether it be buying new products or selecting which ingredients you want to focus on?

Having melanated skin has had an on my purchase decisions–especially when buying sunscreens that won’t leave a white cast!. I think most skincare ingredients in OTC products are safe to use on our skin when used correctly. However, prescription ingredients, such as hydroquinone, require more research and understanding before purchasing. Hydroquinone is a skin-bleaching cream that dermatologists prescribe to treat hyperpigmentation, which is super common in melanated skin. I’m using it currently, but I’m careful only to apply it to dark spots and not all over my face.

Can you tell us a bit about your background and how you became so knowledgeable about skincare?

I’ve always liked doing little things by myself, like my makeup or a bit of skincare, but I think I really got into skincare at the age of 13-14. And it wasn’t really willingly, but instead because of how severe my acne was at that time. I was in ninth grade at the time, and I remember it had a really negative impact on my self-image and confidence. At such a young age, I would always feel the need to cover up with makeup before I went to school in order to feel less “judged.”

The whole thing was honestly exhausting. At the end of the year, I ended up going in Accutane at 14 as a last resort for my acne.  I had tried many medications from my doctor, but nothing was strong enough, and I tried all sorts of skincare from the drugstore. I suppose that trial and error is where I learned the most about skincare.

Over time, skin can go through many changes. Can you share how your skincare routine has evolved to meet your skin’s changing needs?

Before I went on Accutane, my skin was more oily than before, as it kind of dried out my skin in the process. So, my skin needed more hydration than before. Also from the leftover acne marks from before, I needed to not only focus on hydration but also incorporate ingredients like vitamin C, niacinamide, and others to try and fade my marks. Although my routine changes when I’m trying out new products, it’s much simpler than it was before. Often, when it comes to skincare, less is more. 

Whether it be from personal experience or learning from others, what are some of the biggest skincare no-nos that people often overlook?

Be careful with DIY skincare. A lot of it can be damaging to the skin. Don’t skip SPF! Every day, reapply! Great for so many reasons, but especially good for acne-prone skin and fading acne marks! 

Don’t overcomplicate your skincare routine. All you really need is a cleanser, moisturizer, and SPF. Then, build it up one at a time from there if you want to add more based on your skin needs.

Now that you’ve come this far, what would you tell someone just getting started out in beauty and skincare?

To have fun with it. Beauty and skincare is different for everyone. Everyone has their own experiences and reasons behind it. Do it for you, not for others. And be kind to yourself. Remind yourself that no one is perfect, and skin isn’t made to be perfect. Everyone has pores, acne, scars, and more. It’s what makes us human. Try and be kind to yourself, especially on the harder days. Lastly, keep an open mind. I learn new things about skincare all the time. It’s an ongoing journey, as it is for most. Don’t be afraid to try new stuff!

For those who are unfamiliar, can you tell us more about yourself? 

My name is Nicole, and I am a licensed esthetician, content creator, and freelancer in the social and influencer spaces! I work under the name Comfy Skin on all social platforms and share my knowledge and love for skincare. 

What’s your skin type, and how do you take care of it? 

I have very dry and eczema-prone skin. My main staples in my skincare routine are cortisone (naturally), good light’s moon glow milky toning lotion, Stratia liquid gold, and the BYOMA facial oil.

We’ve all had those “I wish I knew this sooner” moments in our skincare journey. What was one such moment for you? 

I wish I knew that oil really is the “cure” for dry skin. Dry skin is caused by a lack of oil production, so adding oil into your routine is a must. It really does create an instant difference. 

Looking back, what’s one skincare mistake you made that you now advise others to avoid?

Med spas are often better than dermatologist offices for aesthetic treatments such as laser hair removal. Always do your research before receiving a treatment and consult with a few different locations before making a choice! 

Is there a particular moment that ignited your love for skincare?

At a young age, I knew absolutely nothing about skincare; all I’d use was the Clean & Clear 3-step solution. I’d always get compliments on my skin, and that’s what really made me want to learn more about my skin and the science behind it. 

How do you assess and adjust your skincare routine as your skin’s needs evolve?

Many people use the phrase ”listen to your skin,” and it is honestly the most crucial skincare advice I keep in my pocket. My skin has a variety of triggers, whether it be related to stress, hormonal imbalance, and or seasonal change. I act based on specific triggers. For example switching out a thicker moisturizer for one with a light, gel-like texture during the warmer months or taking a break from exfoliating when my barrier is obviously compromised. 

What’s a common mistake you see beginners making in their skincare routines?

Social media trends. Many beginners see a product that appears to “work” for someone and immediately think that they, too, need to use that product for results. The truth is that although we all have this organ, all our needs are different. No single product or series of products will work for every single person.

What’s a less-known skincare tip that you swear by?

Prioritizing hydration and moisture over exfoliation. In the past, I over-exfoliated and noticed that instead of treating my skin, I was damaging it even further. Focusing primarily on the health of the skin has greater long-term benefits. Honorable mention: Investing in an esthetician and/or Dermatologist and committing to the journey. 

Is there a particular moment that ignited your love for skincare?

I was in London about six years ago, and my friend took me in The Ordinary store for the first time. I learned that skincare didn’t have to be prohibitively expensive and that you could target specific skincare concerns with specific ingredients, and I could tailor my regimen accordingly.

How do you assess and adjust your skincare routine as your skin’s needs change?

I really just wing it based on how I feel and look after washing my face. If I feel dry, I use more emollient/thicker products… if I feel oily, I use more gel-based products. It helps to have a well-rounded makeup cabinet so that you can be fluid in your approach. That said, I’m careful not to buy more than what fits in half my medicine cabinet.

What’s a common mistake you see beginners making in their skincare routines?

Adding in too many new products at once. It’s hard to troubleshoot an issue when it could be one of 5 new products. 

What’s a less-known skincare tip that you swear by?

Neosporin is a fantastic spot treatment for blemishes… especially ones that you couldn’t help but mess with. 

Can you share the moment that sparked your passion for skincare?

I didn’t properly get into skincare until the beginning of lockdown, which sounds bad because I had already been wearing makeup for years at that point. With nowhere to wear makeup, skincare felt like a natural extension of my love for beauty in general. 

How do you tweak your skincare regimen to cater to your skin’s changing needs?

I tweak my skincare routine regularly as my skin is probably the most finicky of all skin types. I try to listen to what my skin needs, and part of that is just taking the time to learn about your skin type — which can change — and learning how to spot your signs of irritation. It’s different for everyone. 

What is a frequent misstep you notice newcomers making in their skincare routines?

Overusing actives. It was a mistake I used to make too. I suppose because of the pressure we feel when we see perfect skin all over the media, we always want the quickest fix. We attack our faces with exfoliants and retinol and all manner of strong stuff to try and achieve the blemish-free glass skin of our dreams.

More often than not, overusing these products and ingredients just makes your skin worse in the long run. A lot of us have come to realize that the road to clear skin is actually a long one that will have loads of setbacks along the way. But in my experience, it’s always better to be kind and gentle to your skin.

Could you let us in on a skincare secret that you stand by?

A tip that changed my skincare routine massively is to not dry my face with any kind of towel or cloth. It’s better for my skin when I just let my face air-dry after cleansing, and actually, I like to spray a hydrating mist on my face straight after washing it when it’s still wet to help lock in some of that hydration. I even keep a mist in my shower! 

Is there a particular moment that ignited your love for skincare? 

My mom has always been an inspiration to me when it comes to self-care and learning to take care of your hair, body, and skin. However, my best friend was the one that actually ignited my interest in digging deeper into the skincare world. I started learning what specific ingredients help my concerns and what products suit my skin type best. Going from oily to combo to dry, my skin has been through it all, so I’m able to share my knowledge with my audience!

How do you assess and adjust your skincare routine as your skin’s needs change? 

It’s really important to listen to your skin. When it’s feeling irritated and inflamed, it probably means my skin is sensitized and needs more hydration + barrier repair. I always adjust my skincare as my skin is a bit temperamental when it comes to weather, diet, or even hormonal changes.

What’s a common mistake you see beginners making in their skincare routines? 

I see people using moisturizers that include SPF as their sunscreen step. If your skin is oily, it’s worth skipping the moisturizer and applying a sunscreen with a minimum level of SPF30. SPF in moisturizers won’t do enough to protect your skin properly.

What’s a less-known skincare tip that you swear by? 

Keeping your skin damp after cleansing and not letting it dry before applying your toner or serum. It keeps my dehydrated-prone skin from drying out and feeling tight! It also absorbs the skincare products better!

For those who might be new here, could you share a bit about yourself?

I’m Melanie, an actress and video editor turned content creator. I’ve always had problematic skin—very reactive and sensitive—and in my early 20s, I started getting cystic acne, which forced me to learn and read a lot about how skin worked. 

All of this led me to study ingredient lists and formulations, skin layers, and functions, and then trying out many different actives, treatments, and routines. So, one day, I decided to share with the world little tips I learned. I wanted to show unfiltered skin whilst having fun on my videos but also keeping reviews honest and content creative. 

Could you tell us about your skin type and how you typically care for it?

Well, I have oily, sensitive, and acne-prone skin. I’m also aging, so my routine is extensive and intensive. I do it all: SPF, double cleansing, retinol, retinal, skin cycling, chemical exfoliation, physical exfoliation, masking, gua sha… I do regular checkups on myself to see where my skin is at and what it needs and slightly adjust my routine, but most importantly, consistency is key.

In your skincare journey, have you ever made a mistake that you now advise others to avoid?

I have a whole list of them, and some I’ve repeatedly made because I really ignored my skin when it was shouting for help. The one I think people make the most is over-exfoliation. Chemical or physical, it doesn’t matter. With physical, usually, we are too harsh on our skin, and especially if you have acne, I know it’s tempting to go in hard because you think the more you buff the skin, the softer it’ll be.

Looking at this, I guess the biggest mistake is impatience. If you have a problem that has been there for a while, don’t expect a miracle product to come in and save you. Go after healthy, not perfect skin. Be constant, be patient, and the results will last long term, too.

Now that you’ve come this far, what would you tell someone just getting started out in beauty and skincare?

Find an affordable SPF you like and enjoy applying. You must never skip this step, so if you like it, you’ll use it more. It has to be on the cheap side, or you’ll use less than the amount required, therefore not getting the protection it states on the bottle and, thus, making you waste even more money.

Cleanse every night, even if you can’t be bothered, even if you’re not wearing makeup. A lot of dirt, pollution, and sunscreen leftovers build up in our pores and make our skin dull and dehydrated. Also, if you feel your skin is tight after cleansing, ditch that cleanser and find one that makes your skin comfortable after. 

Do not buy a hyaluronic acid serum unless you have a 10-step routine. HA is in almost every single product, even in most sunscreens, so you don’t need a separate one. If you’re going to invest in anything, let it be a treatment like retinal, azelaic acid, peptides, or ceramides. 

For anyone unfamiliar, what inspired you to get into content creation?

I started this journey of content creation in hopes of inspiring others like me. I developed vitiligo at the age of 25 and at that time, I had no one to look to or ask questions, it was pretty discouraging. I remember social media being the first place I searched for and had very little luck finding information or anyone with vitiligo like mine.

Now that I’ve found comfort in embracing my differences, I strive to be that outlet for others, with and without vitiligo. Opening myself up to social media has been one of the best things for me. It has helped me learn to love myself while helping others. I receive many messages and comments from others sharing their stories with me. Those stories are what keep me going.

What’s your skin type and how do you care for it?

My skin type I would say is combination. I tend to be oily throughout my T-zone with some dry spots here and there. I try to make sure I’m drinking plenty of water because I can see a difference when I’m dehydrated. I would say my skincare routine is pretty simple, face wash, hydrating essence, serum, and moisturizer. Every so often, I’ll use an exfoliating toner, and at night I use tretinoin.

Are there any skincare mistakes that you’d advise beginners to steer clear of?

The first skincare mistake I advise beginners to steer clear of is thinking you need a $100 moisturizer. I used to think the more expensive, the better it is. I’ve learned over the years that more is not always better. I switched from a $80 to a $16 night cream and my skin has never been better.

My second skincare mistake to avoid would be not washing your face before bed, especially if you have makeup on. I made this mistake plenty of times throughout my teens and 20s, especially on nights out. When you’re really tired, it’s tempting to skip your skincare routine but trust me, you will regret it. Plus, it’s refreshing to wake up with clean and moisturized skin.

On the flip side, do you have any tips that you swear by?

One tip that I absolutely swear by is the use of Frownies’ Facial Patches. I know they look crazy to wear but I swear by them! I hold a lot of tension in my face and tend to frown while I sleep. I would frown so much that it would wake me up. I used to wake up with horrible lines in between my eyebrows. I looked into Botox but didn’t feel comfortable with it. I came across an ad for Frownies and decided to give it a try. My lines have disappeared, and it’s been amazing! I only apply it to in between my eyebrows instead of all over the forehead like it suggests.