When feasible, ATHR Beauty includes organic and fair-trade components in its formulations, and they have banned over 1300 substances altogether. Founder and CEO Tiila Abbitt—who established the brand in 2018—was inspired to create a cosmetics company because she saw the widespread use of plastic makeup components as a major contributor to environmental degradation. She aimed to build a stunning cosmetics line that was not only morally sustainable in its composition, but also in everything it produced.
Below, we delved into ATHR Beauty’s multidimensional vegan, cruelty-free, and zero-waste makeup range, spanning from mascara and eyeshadow palettes to hydrating oils that nourish the skin. Continue scrolling to read our in-depth guide to the brand in addition to product reviews from its customers.
1. The Big Bang Mascara
The unique multi-sided brush head of this mascara evenly distributes formula from root to tip, enhancing the appearance of your lashes and making them seem longer, glossier, and more defined. The luscious product created by ATHR Beauty wraps the lashes with strengthening nutrients that promote natural development, making the lashes look larger and fluffier than they really are. It contains skin-nourishing elements such as desert-derived jasmine plant extract, which helps prevent breakage, and castor oil, which is recognized for its moisturizing and growth-promoting properties.
“The wand is nice, the black diamond gives it a great color, gives amazing volume, and is super buildable and long-lasting. All in a clean beauty product too. I absolutely love it,” says one reviewer. Another adds, “I am a self-described mascara connoisseur and I have had the hardest time finding a good premium mascara—this one is it! I love how easy it goes on without clumping, gives me nice dramatic lashes that last all day without smudging on my face, and comes off surprisingly easy.”
2. Desert Rose Lip + Cheek Oil Stain
Natural prickly pear seed oil, jojoba seed oil, and organic rosehip seed oil are used in this multitasking lip and blush oil stain to help nourish and moisturize skin. Make your cheeks glow like the desert with four buildable colors that were motivated by the cactus flowers and sultry desert roses of the region. The shades include an array of pink and coral tones, including peachy coral “Wisdom,” deep red “Courage,” light peach “Harmony,” and hot pink “Influence.” Its hero ingredient, cactus flower extract, is a highly moisturizing, skin-softening extract packed with Vitamin E and K, and rich in amino acids.
3. Rose Quartz Crystal Gemstone Palette
ATHR Beauty’s relationship with the desert is reflected in the 10 shades of this eyeshadow palette, which range from gentle, cool tones to warm, earthy tones. This might be a love that lasts forever thanks to the range of textures in the palette, which includes very blendable mattes, saturated shimmers, and creamy metallics. Wrinkles and fine lines are reduced with the inclusion of moringa seed oil in this formula, and the skin’s hydration and glow can be improved by its rose quartz and shea butter.
“I’ve been using this palette for a year now and while I usually go for more warm-toned products as a redhead, I’ve still had no problems wearing these shadow colors,” one buyer explains. “So beautiful and clean ingredients, it’s a win with this rose quartz palette. Love creating glittery liner looks with these colors and always receive compliments!”
4. Desert Moon Illuminating Oil
This ultralight face and body glow oil will make you shine like a diamond in the desert at night. The fast-drying oil is designed with skin-loving properties to enhance your natural shine and provide intensive nourishment, hydration, and moisturization. Jojoba oil delivers intense hydration, while meadowfoam seed oil is full of anti-aging antioxidants that defend the skin from harmful free radicals. In addition to rosehip oil, the solution also contains conflict-free diamonds, which work to refine the look of the skin and impart a radiant sheen.
Speaking on the oil, one reviewer noted, “I’ve given this product a few uses and have been impressed so far. What I like about it is that it’s more of a dry oil so it doesn’t leave me feeling sweaty or too shiny. Just enough little sparkle to give a nice glow.”
5. Radiant Ruby Lip Crème
This glossy lip crème moisturizes and conditions dry lips while adding a pop of color. Unique in its ability to provide both the intense color payoff of a liquid lipstick and the glossy sheen of a lip gloss in a single, effortless stroke, this recipe is really revolutionary. The plumeria flower extract in it acts as an anti-inflammatory moisturizer that helps to smooth cracked lips and keep them supple, while the elderberry fruit extract gives the product a boost of antioxidant power.
You can’t go wrong with this if you’re looking to add some color and moisture to your lips. In addition, it is available in a wide range of complementary colors, such as the pink “Manifest,” the blue-red “Ruby,” the mauve nude “Protect,” and many more.
6. Desert Sky Highlighting Oil
Sparkle in the sun with ATHR Beauty’s latest lightweight face and body-enhancing oil. This rapidly-drying oil is created with jojoba and rosehip oil to mirror your ethereal quality while providing intensive nourishment, hydration, and moisturization. While it is similar to the Desert Moon Illuminating Oil in that it adds radiance all over, this item also protects the skin from harmful EMFs while making the skin seem more radiant.
One buyer noted, “As with the other desert oils, the formula is light and beautiful, and the diamond dust is very finely ground. It does come off as more of a shimmer and glitter up close, but from a little distance gives a gorgeous glow!”
7. Citrine Crystal Eyeshadow Quad
In this carefully selected four-shade eyeshadow palette, the rays of the sun and the sand of the beach unite. These rich tones look great together but also stand out individually because of their warm metallic sheen and easygoing versatility. The convenient palette can go everywhere with you since it is loaded with color.
This generous eyeshadow palette, infused with the power of citrine, can help you revitalize your skin, increase your vitality, and attract good fortune into your beauty regimen. There are four different finishes to choose from: the matte “Mid Summer” terracotta, the shimmering “Citrine” gold, the fiery “Flame” copper, and the classic “Eternal” rose gold.
Elsewhere in beauty, the Jones Road Miracle Balm may be used for a variety of skincare purposes.