Published: December 13, 2021

Last Updated: November 29, 2023

ABRA Drops Video For Playboi Carti-Assisted “Unlock It”

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After releasing her Playboi Carti-assisted viral triumph, dynamic Alt-R&B singer and producer ABRA returns with the eagerly-awaited video to “Unlock It,” her first official single in three years via RCA Records. Produced by Boys Noize and the artist herself, the record showcases her distinctive sound and adoration for futuristic production that’s indebted to eras past alongside her singular vocal tone.

The track’s video takes mind-melting visual work by Grin Machine and sets it to a cyber world all her own, performing the track while hacking into the city’s landscape and bending it to her will. The video’s acidic color palette makes way for a nature-filled utopian vision; a disruptive change of pace that makes the “Unlock It” video a rousing defibrillator to the senses filled with virtual psychedelia.

Unfortunately, Playboi Carti does not make a cameo in the music video more than likely due to his statewide King Vamp Tour. Although, ABRA undoubtedly puts on a stellar performance as she re-establishes her dominant position in the progressive music canon. With her forthcoming album on the way, expect to see more from the music phenomenon in 2022.

Elsewhere in music, Sheck Wes lends rising Los Angeles rapper G2 a hand for their new song “Flight.”